KLEED Loungewear brings opulent colour to the effortless glamour of the AW20 collection

With autumn upon us and winter around the corner, sophisticated loungewear brand KLEED ushers in the AW20 collection, with an invigorating message that resonates worldwide: a vibrant sea of colour that brings light, joy and warmth to the drab restrictions of life as we know it. More than ever before, this season KLEED trumpets a celebration of life, love and laughter.

Uncompromising on style, yet maverick in spirit, this winter, KLEED is focused on bringing joy into our homes - a powerful antidote to the pervading mood of strain and constraint. The stunning cotton Checks and Flower block print pyjamas and kimonos, bring originality and verve to the collection.

AW20’s main novelty is the Atelier Collection – a premium line of matching pyjamas, robes and kimonos, where handcrafted items and personalized design come into their own. The sumptuously swish fabric is perfect for glamorous, guilt-free lounging, for elegant WFH, or just luxuriously decadent sleepwear. The Atelier Collection made from wood-pulp based viscose – testament to KLEED’s firm commitment to a sustainable future. It is also the ultimate day-to-evening wardrobe: as night falls, these silky PJs dress up instantly - a chunky necklace and killer heels are enough.

The Atelier Line makes a stunning début with three iconic designs, each one more promising than the next. Behold the Banana Boat River – where bold green banana leaves vie with vivid turquoise skies and the fleeting glimpses of peeping golden capuchin monkeys. Amazon Fever is among us – a mysterious, luxuriant tropical forest, lit by flame-colored bursts of flowers and exotic animals, on a black or warm pink background.  Silent toucans, curious squirrel monkeys and regal peacocks make their mark and are not easily dismissed. Last but not least, the effortlessly elegant Wild Kingdom: on a tranquil cream background, a riot of jungle animals make their way across - from elephants to giraffes and peacocks to squirrel monkeys.

The IKAT is one of KLEED’s icons and an integral part of any collection. The new AW20 collection ushers in three exclusive KLEED designs for the first time – IKAT patterns designed by KLEED for KLEED. The double diamond pattern in dusky rose pink or bright emerald green breathes new life to the traditional IKAT designs; while the generous charcoal drops on white offer a more muted kimono option.

Stylish yet fun sleep and loungewear are assured, with carefully selected fabrics and adventurous pairing of styles and patterns to offer matching pyjamas and kimonos. Think bold, structured checks with contrasting riotous flower prints.

The checked pyjamas and kimonos come in three options: black and white, dark teal and white; and warm Caribbean turquoise with white – guaranteed to cheer us up during the long, winter days ahead. The blue and green checked pyjamas feature a warm pink flowered fabric on the turned back collars and cuffs. The black and white checked pyjamas pair with a similarly stunning warm red and ochre flowered fabric. In all three, the checked pyjamas are paired with full-length flowery kimonos – where the checked fabric is present in the shawl lapels and the flattering, wide and structured sashes.

Should the riotous flowers be calling out more raucously, the new AW´20 block-print cotton pyjama and kimono sets are also available in the opposite version: flowery pink or dark red pyjamas accented by the bold blue, green or black and white check details on the cuffs, collars and piping; and matching check-patterned kimonos, featuring the flowery fabrics as a contrasting item on lapels and sashes.

Throughout, there is the unmistakable KLEED loving attention to detail - in the delicate mother of pearl buttons, or the contrasting piping - be it on a discretely placed, front side pocket, or along the pyjama trouser hems.

Both are block-printed and are a playful and joyous addition to KLEED’s more classical IKAT kimonos and dresses. A whimsical, artistic and creative approach, reminding us that, to live our life to the full, we need human warmth, passion and fun.

This season, KLEED lays out a true feast for the senses – celebrating the power of human emotions, with sumptuous fabrics and a triumphally flamboyant palette of colours.

Welcome to KLEED’s world of sustainable lounge and sleepwear.  

Embrace the Colour. Enjoy the Collection.

Carolina Guedes Cruz




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