The AMU collection invites us to rediscover ourselves – stripped of the trappings of urban civilization, of the “sound and the fury”, the pollution, the daily grind and pressure of our lives. The blindingly white crushed coral mosaics of the houses in Lamu, Kenya, heighten our senses. The startlingly blue and warming red of the Masai beads revive us.
KLEED Kimonos – rediscovered.
Featuring KLEED’s own IKAT designs, this season’s kimonos reflect Lamu’s Moorish and Arabian heritage in their Lamu copper-red or indigo-blue; but also in their geometrical patterns, with a stunning blue or pink spreadeagled crane embroidered on the back. Forest green and cream kimonos boast a quirky hot pink butterfly embroidery on the back. Branching out into more abstract designs, are the vibrant, red hoop print kimonos, embellished with their own brightly coloured butterfly embroideries.
This season’s flowered kimonos, with their timeless red and cream backgrounds feature contrasting collar bands and the most flattering sash-like belts.
A time to reflect but also to relive. To recover our lives as we love them – with meaning, with joy and with gratitude. This season, KLEED celebrates the essence of you. Enjoy the Collection and welcome to KLEED’s world of sustainable lounge and sleepwear.
For AW20 we decided to launch bright colours, happy colours. Grey days are coming and we want to paint those days in colour. Patterns with flowers of different colours, check patterns in several shades and mixing them up giving some creativity to the sleeping wear line composed by versatile kimonos pairing them with check pyjamas.
We played with the patterns, to run away from monotony, and we played with the different fabrics we use.
Now we mix ikat fabrics with blockprints and checks. The cotton collection is fun! And its supposed to be Fun! That’s what we need nowadays. Regarding the IKATS that make part of the brand’s backbone, for AW20 we introduced new and exclusive kleed designs for the first time and this trend came to stay, from now on our ikats will be designed by us for us! Kleed is also innovating with a Premium collection composed by beautiful Flora and Fauna prints applied in viscose fabric, made out of wood pulp because sustainability is an important theme for us.
This premium collection is called Atelier Line, and we decided to launch it to fulfill a space in our brand that was still empty in order to offer our clientele a fine line that was missing in our portfolio.
Our collections have been mainly produced in cotton, making them very practical and versatile for everyday life, but there are those who want to sleep in a soft viscose, or wander around the house on weekends feeling very chique until PM and not feeling guilty by still wandering in their PJ’s.
The Atelier line is composed by beautiful pyjamas, paring with robes and/or kimonos of same print. This line is more sophisticated, more fine, and we can use this pyjamas with high heels and beautiful necklaces to go out for a dinner or even a posh party. We want to bring color and happiness to either homewear or sleepwear always with a sustainable concern which is more and more part of the brands DNA.
The Colors of Jaipur
A journey through India inspires the resort wear brand’s continued growth, drawing on unique local traditions, on a path to full sustainability by end of 2020.
The Indian Journey
The voice of the wild
KLEED’s signature silky kimono has evolved into a more vocal reflection of the brand’s wildlife protection ethos: the royal purple or the rich ochre yellow numbers boast Wildlife Supporter in pillar box red letters on the back. The kimonos are also available in gift sets, with matching red-piped pyjamas. The back-by-popular-demand Continuum Collection sees the black and grey printed kimonos reigning supreme. Another novelty this season is the midnight blue and white “take me anywhere, take me everywhere” kimono, with KLEED’s sophisticated customer in mind, looking for versatile luxury lounge and beach wear in her relaxed yet urban lifestyle.
Wildlife is all pervasive in the new leopard inspired lozenges prints, transformed into swish pyjamas – the perfect loungewear that can be layered and dressed up with velvet or silk, the rich walnut hues and black contrast piping - a testament to the enduring appeal of the classics. Also new this season, the androgynous cotton nightshirts, with their irreverent cartoon faces in bold blues and reds; or the endearing citrus yellow camel prints.
Born to be wild
All the pieces of the Born to be Wild collection reproduce patterns and prints of eclectic inspiration, sewn with the best lines of design and comfort. More than a premium brand of loungewear pieces, the collection is intended to be a line of awareness for the threat of wildlife.The lightness of the fabrics, the harmony of the shapes and the illustrations, make each piece translate a frame of mind. Raising the use of a simple piece to an indelible experience of comfort and harmony. The boldness with which the collection was thought, translates into the same spirit with which Carolina daily embraces the cause, the symbiosis no less subtle, between the Fashion and the Wildlife.
Campaign Photography António Medeiros and Creative Direction Carolina Guedes Cruz.