Campaigns

 

 

 

Amu
Collection

 


 

Renew. Rebirth. Relive.  
Our Summer 21 collection brings us full circle back to Africa, to the most elemental part of KLEED. Our birthplace, our source of inspiration. Our AMU Collection pays homage to the ancient island of Lamu on the Kenyan coast, a centuries-old crossroads of cultures - African, Indian and Western; but also of peoples: Swahili, Portuguese, Indian and Omani. A living legacy of the richness wrought by different civilizations, evolving together over time.

 

The AMU collection invites us to rediscover ourselves – stripped of the trappings of urban civilization, of the “sound and the fury”, the pollution, the daily grind and pressure of our lives. The blindingly white crushed coral mosaics of the houses in Lamu, Kenya, heighten our senses. The startlingly blue and warming red of the Masai beads revive us.

 

KLEED Kimonos – rediscovered.
Featuring KLEED’s own IKAT designs, this season’s kimonos reflect Lamu’s Moorish and Arabian heritage in their Lamu copper-red or indigo-blue; but also in their geometrical patterns, with a stunning blue or pink spreadeagled crane embroidered on the back. Forest green and cream kimonos boast a quirky hot pink butterfly embroidery on the back. Branching out into more abstract designs, are the vibrant, red hoop print kimonos, embellished with their own brightly coloured butterfly embroideries.
This season’s flowered kimonos, with their timeless red and cream backgrounds feature contrasting collar bands and the most flattering sash-like belts.
A time to reflect but also to relive. To recover our lives as we love them – with meaning, with joy and with gratitude. This season, KLEED celebrates the essence of you. Enjoy the Collection and welcome to KLEED’s world of sustainable lounge and sleepwear.
 
Campaign Photography JDee Allin and Creative Direction Carolina Guedes Cruz.

 

 

 

 

Kleed Kimonos AW20

 

 

 

Thabo
Collection

 


 

New colors bright colors to bring happiness and joy to our winter to come.
The Theme of this collection or the goal of this collection is to contradict this hard times we are all going through, by giving color and a sense of joy and happiness to the autumn / winter to come.

 

For AW20 we decided to launch bright colours, happy colours. Grey days are coming and we want to paint those days in colour. Patterns with flowers of different colours, check patterns in several shades and mixing them up giving some creativity to the sleeping wear line composed by versatile kimonos pairing them with check pyjamas.
We played with the patterns, to run away from monotony, and we played with the different fabrics we use.
Now we mix ikat fabrics with blockprints and checks. The cotton collection is fun! And its supposed to be Fun! That’s what we need nowadays. Regarding the IKATS that make part of the brand’s backbone, for AW20 we introduced new and exclusive kleed designs for the first time and this trend came to stay, from now on our ikats will be designed by us for us! Kleed is also innovating with a Premium collection composed by beautiful Flora and Fauna prints applied in viscose fabric, made out of wood pulp because sustainability is an important theme for us.
This premium collection is called Atelier Line, and we decided to launch it to fulfill a space in our brand that was still empty in order to offer our clientele a fine line that was missing in our portfolio.
Our collections have been mainly produced in cotton, making them very practical and versatile for everyday life, but there are those who want to sleep in a soft viscose, or wander around the house on weekends feeling very chique until PM and not feeling guilty by still wandering in their PJ’s.
The Atelier line is composed by beautiful pyjamas, paring with robes and/or kimonos of same print. This line is more sophisticated, more fine, and we can use this pyjamas with high heels and beautiful necklaces to go out for a dinner or even a posh party. We want to bring color and happiness to either homewear or sleepwear always with a sustainable concern which is more and more part of the brands DNA.
 
Campaign Photography António Medeiros and Creative Direction Carolina Guedes Cruz.

 

 

 

 

Kleed Kimonos The jaipur Collection

 

 

 

The Colors of Jaipur

 


 

A journey through India inspires the resort wear brand’s continued growth, drawing on unique local traditions, on a path to full sustainability by end of 2020.

 

Coveted resort wear brand KLEED announces the stunning Jaipur Collection 2020, paying tribute to one of India’s most fascinating and inspiring destinations. The collection’s warm terracotta, dusky salmon and bright saffron yellow hues are reminiscent of the legendary spice route.
We see the journey through the eyes of a young woman, whose twin passions are travel and wildlife. In Jaipur, she is entranced by the riotous wealth of colours, the genuinely warm-hearted people, by the way that animals are a natural part of everyday life.
The collection draws on India’s ancestral techniques and unique craftsmanship, with a stunning début in a line of pure cotton dresses, painstakingly hand-woven on looms in remote villages in the Indian foothills. A fitting homage to India’s effortlessly gracious womenfolk, in their deep-dyed, rich-hued flowing robes.
The entire Jaipur Collection enhances the brand’s cult status as a chic yet relaxed way of luxurious living, whilst maintaining its focus as an eminently sustainable brand, as it commits to becoming 100% sustainable by the end of 2020.
Campaign Photography Amit Sihag and Creative Direction Carolina Guedes Cruz.

 

 

 

Kleed Kimonos The Lodge Collection

 

 

 

The Indian Journey
Collection

 


 

KLEED resort wear presents its stunning SS19 collection with its customary flair, this time inspired by the vast Indian continent, where vivid colors and luscious silks come to life through the hands of talented local artists and community partnerships.
Under the umbrella concept Collaboration for Conservation, KLEED continues to blaze a trail in true sustainability: partnering with like-minded artists, designers, conservationists and businesses, to make an enduring, utterly meaningful contribution to their economies and lives.
An Indian Journey pays homage to the ancestral wooden block print techniques, to offer a dazzling take on KLEED’s trademark kimonos, such as the Black Peacock kimono, featuring the mythical peacock feathers. Colour-block kimonos aalso make their début, with contrasting cuff sleeves, livened by KLEED’s irresistible wild animal embroideries, ranging from snakes to tigers.
As a brand, KLEED is on a path to full sustainability – one step at a time. In our SS19 collection, for instance, we have introduced an Azo-free capsule collection, with eco-friendly dyes. We are also launching our recycled paper KLEED bags and labels, as well as a collector’s edition of KLEED 100% certified organic cotton bags, again printed with eco-friendly dyes, featuring a series of endangered animals, in order to keep conservation issues at the top of everyone’s agendas, throughout the world.
 
Campaign Photography Amit Sihag and Creative Direction Carolina Guedes Cruz.

 

 

 

 

Kleed Kimonos The Lodge Collection

 

 

 

The Mombassa
Collection

 


 

KLEED's most African-inspired collection to date, the SS18 collection's “take me anywhere, take me everywhere”, ethos resonates with its sophisticated customer, for whom the versatile luxury lounge and beach wear brand is the answer to today's chic urban lifestyle. From daytime work to sunset partying, KLEED's particular brand of glamour is uncompromisingly chic, yet casually swish, whilsteschewing the obvious in every way.
 
Campaign Photography António Medeiros and Creative Direction Carolina Guedes Cruz.

 

 

 

 

Kleed Kimonos The Lodge Collection

 

 

The voice of the wild
Collection

 


 

This season, KLEED has branched out into robes, and introduces them in a stunning limited edition collection. Painstakingly hand-woven in traditional looms in Kabul, the part silk, part cotton fabric’s narrow width is determined by the loom itself.  

 

KLEED’s signature silky kimono has evolved into a more vocal reflection of the brand’s wildlife protection ethos: the royal purple or the rich ochre yellow numbers boast Wildlife Supporter in pillar box red letters on the back. The kimonos are also available in gift sets, with matching red-piped pyjamas. The back-by-popular-demand Continuum Collection sees the black and grey printed kimonos reigning supreme. Another novelty this season is the midnight blue and white “take me anywhere, take me everywhere” kimono, with KLEED’s sophisticated customer in mind, looking for versatile luxury lounge and beach wear in her relaxed yet urban lifestyle.

 

Wildlife is all pervasive in the new leopard inspired lozenges prints, transformed into swish pyjamas – the perfect loungewear that can be layered and dressed up with velvet or silk, the rich walnut hues and black contrast piping - a testament to the enduring appeal of the classics. Also new this season, the androgynous cotton nightshirts, with their irreverent cartoon faces in bold blues and reds; or the endearing citrus yellow camel prints.

 
Campaign Photography RBranches Photo and Creative Direction Carolina Guedes Cruz.

 

 

 

 

Kleed Kimonos The Lodge Collection

 

 

 

The Lodge
Collection

 


 

For Summer 2017 the Portuguese loungewear brand introduces The Lodge Collection, 100% inspired in the African safari atmosphere: sophisticated yet comfortable, these are items one would wear in a lodge, after an early morning game drive. Pajamas and Kimonos, soft fabrics and animal prints are at the heart of this second collection from Kleed Kimonos.
 
Campaign Photography António Medeiros and Creative Direction Carolina Guedes Cruz.

 

 

 

 

campaigns-collection

 

 

 

Fine Africa
Collection

 


 

In this collection, the original KLEED kimonos have been complemented by their more urban, easy to wear robes and pyjama counterpart. Here again, KLEED’s personality shines through, in the wide range of prints, the flattering cut, and the quirky details and trims. The entire collection of loungewear is flexible – it matches and mismatches on a whim – just like today’s sophisticated and demanding consumer.
 
Campaign Photography António Medeiros and Creative Direction Carolina Guedes Cruz.

 

 

 

 

campaigns-collection

 

 

 

Born to be wild
Collection

 


 

All the pieces of the Born to be Wild collection reproduce patterns and prints of eclectic inspiration, sewn with the best lines of design and comfort. More than a premium brand of loungewear pieces, the collection is intended to be a line of awareness for the threat of wildlife.The lightness of the fabrics, the harmony of the shapes and the illustrations, make each piece translate a frame of mind. Raising the use of a simple piece to an indelible experience of comfort and harmony. The boldness with which the collection was thought, translates into the same spirit with which Carolina daily embraces the cause, the symbiosis no less subtle, between the Fashion and the Wildlife.

 

Campaign Photography António Medeiros and Creative Direction Carolina Guedes Cruz.