Campaigns

 

 

 

Goa
Collection

 


 

Our Summer 22 collection was a veritable quest for essence. The essence of KLEED, by consciously going back to the basic tenets of our brand: supremely versatile, luxury loungewear. Our creative muse was the magical essence of Goa, with its myriad cultures and old-world elegance. Against this backdrop, we felt an overpowering urge to celebrate the essence of Summer, in joyful, celebratory colours and prints. Deep indigo blues, luscious ripe pinks and sun-kissed ochres set the stage for life in the sun, and on the beach.
 

KLEED, forever KLEED

 
Our signature hand-loomed KLEED Kimonos, dresses and kaftans are the best way we have found to convey the sheer pleasure of that simpler life, that we have all embraced over the last year - and want to maintain. Yet this season’s strong colours and contrasts also boldly call out “Summer!” We are invigorated and re-energized, with their depth of colour and vibrant hues.

 

Kaftans and dresses – from beachwear to eveningwear, without missing a beat

KLEED’s Summer 22 collection expands on our tailored IKAT dresses – triple flounced and with asleek Mandarin collar.

 

IKAT dresses also surprise us in geometrical patterns - dark copper-red, onyx black, warm orange and slate grey. Versatility itself, the new Diamond Dress - in black on cream, indigo blue or heart-throb red - which takes you from the beach to your evening do - so you can stay right there on the beach and enjoy the sunset to the very end.

 

Our firm favourite, and a true harbinger of warm summer nights – the flatteringly tailored finest cotton sundresses – a rush of flower power, in rich warm red and cool cream backgrounds.

 

Last but not least, the new kid on the block: our playful IKAT cotton PJs with their versatile shorts and top – as gorgeous on the beach, as they are in the bedroom.

 

All in all, Summer 22 is a veritable hymn to the love of life. And, ultimately, to the essence of you.

 

 
Campaign Photography Amit Sihag and Creative Direction Carolina Guedes Cruz.

 

 

 

 

 

The Bagh
Collection

 


 

KLEED presents an awe-inspiring and sweeping collection to herald 2022 - a  richly worked medley of inspired memories from several continents. The Bagh  Collection is a world of live-giving fusion and infusion. 
 
Sustainable luxury resort wear brand KLEED presents the stunning Bagh Collection, paying tribute to yet another of India’s most inspiring destinations with its vibrant colours and centuries-old weaving traditions. Yet India is but the starting point to this collection, which effortlessly weaves classical European heritage through its rich paisley patterns and whimsical Toile de Jouy; stately African traditions in the Masai and Mombasa-inspired prints; and even the Far East with delicate, Japanese-inspired flower designs and prints.

 

As always, KLEED’s stance on sustainability underpins its entire collection, as it deepens its commitment to local communities, ancestral craftsmanship and natural dyes celebrating bold African prints and colours; and incorporating classical 19th century European prints, into today’s luxurious and chic loungewear.

 

The entire Bagh Collection testifies to KLEED’s cult status as an elegant, relaxed way of life, whilst maintaining its focus on sustainability in every aspect of its business.

 

KLEED kimonos on the brand’s path to full sustainability

The double IKAT Kimonos are a staple of KLEED’s collections and this year are heralded in several versions: the midnight Saratan Blue kimono with generous white spots, embroidered with the trademark red lobster; or the teal green, pillar box red or deep blue Shela number, embroidered with cranes or lobsters in contrasting electric blue, bright pink or unabashed scarlet. Celebrating its love of African and animal conservation, KLEED presents its Masai Kimono, with bold chequered blue, red and black; the Mombasa Mix in stunning geometric black and white, with contrasting dark red swathed sash. Finally, the début of the Asian inspired Rainbow kimono, in delicate multi-coloured colour blocks, on a luscious cream background.

 

With the block print kimono and robes, KLEED reinterprets the renowned Indian technique, and presents a capsule collection of matching pyjamas. In the Bagh collection, we are presented with a seamless fusion of Europe, India and the Far East: swathes of dark blue Paisley prints and vibrant green Indian Palms for the iconic sets of kimono or robe with matching pyjamas; the exotic teal green Japanese floating flowers kimono; and the luscious pink and green climbing flowers kimono, with its contrasting butterfly embroidery. Warm red and cream paisley kimonos make their debut, as do the stunning contrasting turquoise and maroon on cream Sambar kimonos, with their generous, meticulously drawn flower prints. As a final touch, the irresistible IKAT bags in the various prints and patterns, to pair with each Kimono.

 

A mainstay of the Bagh Collection are the flattering IKAT Pole Pole maxi-length dresses, that will see you effortlessly through the winter and spring months: tapered line, an elegant Mandarin collar, gathered sleeves buttoned at the cuff, and gently flaring in four tiers, to calf-length. Contrasts in colours add depth and warmth to each model: whether the blue, green and red on light grey background; the electric blue on warm ochre yellow; warm peach on maroon and light grey; or the lemon yellow, black and grey version.

 

Cocooning takes on another meaning with the irresistible KLEED pyjamas – no less indulgent but so much more sophisticated. Crafted from the finest cotton, the bright red or blue Toile de Jouy patterns, with their contrasting piping at the front and hems are an instant hit and will brighten up any grey winter’s day. The regal Blue Boteh paisley patterned pyjama makes its debut, complete with elegant mother of pearl buttons and contrasting white piping – with its chic matching robe it makes the perfect gift for any occasion. An ode to warmer climes is gaily announced - the Mtende pyjama with its spreading green palm trees, embellished by bright red piping on the pyjama jacket, cuffs and hems, and the scarlet crane embroidery on the back. The playful handloomed light cotton IKAT Bind Pyjamas are a show-stopper addition to this year’s collection – their warm coral red or teal green circle-splash pattern, mother of pearl buttons and contrasting piping are a welcome harbinger of summer. The deep indigo Blue Bind pyjama offers a slightly different take, with its diamond-shaped pattern and rakish, contrasting pink piping.

 

By drawing upon the inspiration of the various cultures and continents, the Bagh collection also celebrates the richness of intercultural mix and match: the Malindi block printed pyjamas – with matching kimonos available - are a feast of contrasting and complementing flower prints, in collars, cuffs and hems: a riotous explosion of the warmest red, the brightest pink and the most luminous turquoise that our eyes could wish for. For the more mathematically minded, the Sambar pyjamas feature indigo or Royal blue geometrical patterns paired with romantic and bright red flowers – a triumphant hymn to life and love, wherever you may be.

 

By drawing upon the inspiration of the various cultures and continents, the Bagh collection also celebrates the richness of intercultural mix and match: the Malindi block printed pyjamas – with matching kimonos available - are a feast of contrasting and complementing flower prints, in collars, cuffs and hems: a riotous explosion of the warmest red, the brightest pink and the most luminous turquoise that our eyes could wish for. For the more mathematically minded, the Sambar pyjamas feature indigo or Royal blue geometrical patterns paired with romantic and bright red flowers – a triumphant hymn to life and love, wherever you may be.

 

 
Campaign Photography Amit Sihag and Creative Direction Carolina Guedes Cruz.

 

 

 

 

 

Amu
Collection

 


 

Renew. Rebirth. Relive.  
Our Summer 21 collection brings us full circle back to Africa, to the most elemental part of KLEED. Our birthplace, our source of inspiration. Our AMU Collection pays homage to the ancient island of Lamu on the Kenyan coast, a centuries-old crossroads of cultures - African, Indian and Western; but also of peoples: Swahili, Portuguese, Indian and Omani. A living legacy of the richness wrought by different civilizations, evolving together over time.

 

The AMU collection invites us to rediscover ourselves – stripped of the trappings of urban civilization, of the “sound and the fury”, the pollution, the daily grind and pressure of our lives. The blindingly white crushed coral mosaics of the houses in Lamu, Kenya, heighten our senses. The startlingly blue and warming red of the Masai beads revive us.

 

KLEED Kimonos – rediscovered.
Featuring KLEED’s own IKAT designs, this season’s kimonos reflect Lamu’s Moorish and Arabian heritage in their Lamu copper-red or indigo-blue; but also in their geometrical patterns, with a stunning blue or pink spreadeagled crane embroidered on the back. Forest green and cream kimonos boast a quirky hot pink butterfly embroidery on the back. Branching out into more abstract designs, are the vibrant, red hoop print kimonos, embellished with their own brightly coloured butterfly embroideries.
This season’s flowered kimonos, with their timeless red and cream backgrounds feature contrasting collar bands and the most flattering sash-like belts.
A time to reflect but also to relive. To recover our lives as we love them – with meaning, with joy and with gratitude. This season, KLEED celebrates the essence of you. Enjoy the Collection and welcome to KLEED’s world of sustainable lounge and sleepwear.
 
Campaign Photography JDee Allin and Creative Direction Carolina Guedes Cruz.

 

 

 

 

Kleed Kimonos AW20

 

 

 

Thabo
Collection

 


 

New colors bright colors to bring happiness and joy to our winter to come.
The Theme of this collection or the goal of this collection is to contradict this hard times we are all going through, by giving color and a sense of joy and happiness to the autumn / winter to come.

 

For AW20 we decided to launch bright colours, happy colours. Grey days are coming and we want to paint those days in colour. Patterns with flowers of different colours, check patterns in several shades and mixing them up giving some creativity to the sleeping wear line composed by versatile kimonos pairing them with check pyjamas.
We played with the patterns, to run away from monotony, and we played with the different fabrics we use.
Now we mix ikat fabrics with blockprints and checks. The cotton collection is fun! And its supposed to be Fun! That’s what we need nowadays. Regarding the IKATS that make part of the brand’s backbone, for AW20 we introduced new and exclusive kleed designs for the first time and this trend came to stay, from now on our ikats will be designed by us for us! Kleed is also innovating with a Premium collection composed by beautiful Flora and Fauna prints applied in viscose fabric, made out of wood pulp because sustainability is an important theme for us.
This premium collection is called Atelier Line, and we decided to launch it to fulfill a space in our brand that was still empty in order to offer our clientele a fine line that was missing in our portfolio.
Our collections have been mainly produced in cotton, making them very practical and versatile for everyday life, but there are those who want to sleep in a soft viscose, or wander around the house on weekends feeling very chique until PM and not feeling guilty by still wandering in their PJ’s.
The Atelier line is composed by beautiful pyjamas, paring with robes and/or kimonos of same print. This line is more sophisticated, more fine, and we can use this pyjamas with high heels and beautiful necklaces to go out for a dinner or even a posh party. We want to bring color and happiness to either homewear or sleepwear always with a sustainable concern which is more and more part of the brands DNA.
 
Campaign Photography António Medeiros and Creative Direction Carolina Guedes Cruz.

 

 

 

 

Kleed Kimonos The jaipur Collection

 

 

 

The Colors of Jaipur

 


 

A journey through India inspires the resort wear brand’s continued growth, drawing on unique local traditions, on a path to full sustainability by end of 2020.

 

Coveted resort wear brand KLEED announces the stunning Jaipur Collection 2020, paying tribute to one of India’s most fascinating and inspiring destinations. The collection’s warm terracotta, dusky salmon and bright saffron yellow hues are reminiscent of the legendary spice route.
We see the journey through the eyes of a young woman, whose twin passions are travel and wildlife. In Jaipur, she is entranced by the riotous wealth of colours, the genuinely warm-hearted people, by the way that animals are a natural part of everyday life.
The collection draws on India’s ancestral techniques and unique craftsmanship, with a stunning début in a line of pure cotton dresses, painstakingly hand-woven on looms in remote villages in the Indian foothills. A fitting homage to India’s effortlessly gracious womenfolk, in their deep-dyed, rich-hued flowing robes.
The entire Jaipur Collection enhances the brand’s cult status as a chic yet relaxed way of luxurious living, whilst maintaining its focus as an eminently sustainable brand, as it commits to becoming 100% sustainable by the end of 2020.
Campaign Photography Amit Sihag and Creative Direction Carolina Guedes Cruz.

 

 

 

Kleed Kimonos The Lodge Collection

 

 

 

The Indian Journey
Collection

 


 

KLEED resort wear presents its stunning SS19 collection with its customary flair, this time inspired by the vast Indian continent, where vivid colors and luscious silks come to life through the hands of talented local artists and community partnerships.
Under the umbrella concept Collaboration for Conservation, KLEED continues to blaze a trail in true sustainability: partnering with like-minded artists, designers, conservationists and businesses, to make an enduring, utterly meaningful contribution to their economies and lives.
An Indian Journey pays homage to the ancestral wooden block print techniques, to offer a dazzling take on KLEED’s trademark kimonos, such as the Black Peacock kimono, featuring the mythical peacock feathers. Colour-block kimonos aalso make their début, with contrasting cuff sleeves, livened by KLEED’s irresistible wild animal embroideries, ranging from snakes to tigers.
As a brand, KLEED is on a path to full sustainability – one step at a time. In our SS19 collection, for instance, we have introduced an Azo-free capsule collection, with eco-friendly dyes. We are also launching our recycled paper KLEED bags and labels, as well as a collector’s edition of KLEED 100% certified organic cotton bags, again printed with eco-friendly dyes, featuring a series of endangered animals, in order to keep conservation issues at the top of everyone’s agendas, throughout the world.
 
Campaign Photography Amit Sihag and Creative Direction Carolina Guedes Cruz.

 

 

 

 

Kleed Kimonos The Lodge Collection

 

 

 

The Mombassa
Collection

 


 

KLEED's most African-inspired collection to date, the SS18 collection's “take me anywhere, take me everywhere”, ethos resonates with its sophisticated customer, for whom the versatile luxury lounge and beach wear brand is the answer to today's chic urban lifestyle. From daytime work to sunset partying, KLEED's particular brand of glamour is uncompromisingly chic, yet casually swish, whilsteschewing the obvious in every way.
 
Campaign Photography António Medeiros and Creative Direction Carolina Guedes Cruz.

 

 

 

 

Kleed Kimonos The Lodge Collection

 

 

The voice of the wild
Collection

 


 

This season, KLEED has branched out into robes, and introduces them in a stunning limited edition collection. Painstakingly hand-woven in traditional looms in Kabul, the part silk, part cotton fabric’s narrow width is determined by the loom itself.  

 

KLEED’s signature silky kimono has evolved into a more vocal reflection of the brand’s wildlife protection ethos: the royal purple or the rich ochre yellow numbers boast Wildlife Supporter in pillar box red letters on the back. The kimonos are also available in gift sets, with matching red-piped pyjamas. The back-by-popular-demand Continuum Collection sees the black and grey printed kimonos reigning supreme. Another novelty this season is the midnight blue and white “take me anywhere, take me everywhere” kimono, with KLEED’s sophisticated customer in mind, looking for versatile luxury lounge and beach wear in her relaxed yet urban lifestyle.

 

Wildlife is all pervasive in the new leopard inspired lozenges prints, transformed into swish pyjamas – the perfect loungewear that can be layered and dressed up with velvet or silk, the rich walnut hues and black contrast piping - a testament to the enduring appeal of the classics. Also new this season, the androgynous cotton nightshirts, with their irreverent cartoon faces in bold blues and reds; or the endearing citrus yellow camel prints.

 
Campaign Photography RBranches Photo and Creative Direction Carolina Guedes Cruz.

 

 

 

 

Kleed Kimonos The Lodge Collection

 

 

 

The Lodge
Collection

 


 

For Summer 2017 the Portuguese loungewear brand introduces The Lodge Collection, 100% inspired in the African safari atmosphere: sophisticated yet comfortable, these are items one would wear in a lodge, after an early morning game drive. Pajamas and Kimonos, soft fabrics and animal prints are at the heart of this second collection from Kleed Kimonos.
 
Campaign Photography António Medeiros and Creative Direction Carolina Guedes Cruz.

 

 

 

 

campaigns-collection

 

 

 

Fine Africa
Collection

 


 

In this collection, the original KLEED kimonos have been complemented by their more urban, easy to wear robes and pyjama counterpart. Here again, KLEED’s personality shines through, in the wide range of prints, the flattering cut, and the quirky details and trims. The entire collection of loungewear is flexible – it matches and mismatches on a whim – just like today’s sophisticated and demanding consumer.
 
Campaign Photography António Medeiros and Creative Direction Carolina Guedes Cruz.

 

 

 

 

campaigns-collection

 

 

 

Born to be wild
Collection

 


 

All the pieces of the Born to be Wild collection reproduce patterns and prints of eclectic inspiration, sewn with the best lines of design and comfort. More than a premium brand of loungewear pieces, the collection is intended to be a line of awareness for the threat of wildlife.The lightness of the fabrics, the harmony of the shapes and the illustrations, make each piece translate a frame of mind. Raising the use of a simple piece to an indelible experience of comfort and harmony. The boldness with which the collection was thought, translates into the same spirit with which Carolina daily embraces the cause, the symbiosis no less subtle, between the Fashion and the Wildlife.

 

Campaign Photography António Medeiros and Creative Direction Carolina Guedes Cruz.