Over fifteen years of volunteer service in conservation projects in Africa, working with everything from elephants to rhinos, convinced KLEED founder and CEO Carolina Guedes Cruz that her contribution to wildlife conservation should combine her two worlds - international fashion and the preservation of African wildlife.
Since then, the brand has become a worldwide brand advocate for the conservation of wildlife in Africa and, more recently, in India.
Saving the survivors, donating 5% of the brand's profit.
KLEED partners with accredited South African NGO, Saving the Survivors, donating 5% of the brand’s profits to their work of caring for injured White Rhinos, victims of highly aggressive poaching - in 2017, over 1,000 rhinos were killed in the country.
Inspired by conservation issues and needs
The main themes behind several KLEED collections are inspired by conservation issues and needs: The collection "Voice of the Wild", was inspired by an Indian elephant sanctuary, that rescues and cares for elephants from touristic places in India; The collection "The Indian Journey" invited a famous Indian artist, Vikas Soni, under whose inspired brushwork the majestic Bengal tiger comes to life – as does its plight as a victim of violent poaching.
KLEED’s products are currently available in selected luxury safari lodges throughout Southern Africa, where Conservation and sustainability issues are paramount. (Wilderness Safaris, Singita)