Carolina Guedes Cruz, founder of KLEED, has two ruling passions in her life: fashion and wildlife conservation in Africa.
Over fifteen years of volunteer service in conservation projects in Africa, working with everything from elephants to rhinos, convinced Carolina that her contribution to wildlife conservation should combine the two worlds - international fashion and the preservation of African wildlife. And KLEED was born.
Since then, the brand has become a worldwide brand advocate for the conservation of wildlife in Africa and in India.
- KLEED partners closely with accredited South African NGO, Saving the Survivors, donating 5% of the brand’s profits to their work of caring for injured White Rhinos. South Africa has the world’s largest rhino population in the world, but in 2017, over 1,000 rhinos were killed in the country. Although conservation efforts are finally paying off, Rhino poaching is an extremely aggressive business, with professional gangs operating in several countries.
- The AW18 collection Voice of the Wild, was inspired by an Indian elephant sanctuary, that rescues and cares for circus elephants and the collection was shot through the lens of renowned photographer Amit Sihag.
- The SS19 collection features Indian artist Vikas Soni, under whose inspired brushwork the majestic Bagh tiger comes to life – as does its plight as a victim of violent poaching.
- KLEED’s products will soon be available in selected safari lodges throughout Southern Africa, where conservation issues are paramount.